Movado

Movado

Founded in 1881 in Switzerland by an enterprising young man, 19-year-old Achille Ditesheim took his family knowledge of watchmaking and applied it to a brand that would soon be known as Movado. Achille wasn’t afraid of leaving expectations of what a watch should be in the dust behind him, trading innovation for tradition in a way that was uncommon for Swiss watchmaking contemporaries. The brand’s first truly revolutionary design was a watch with a curved face that fit the shape of the wrist. Figuring out how to obtain accurate time-keeping technology within a curved face in 1912 was a true achievement.

Movado has continued to marry function to fashion over the decades by working with the most cutting-edge artists globally. However, no other artist has made such a notable impact on Movado as Nathan George Horwitt. In 1947, Horwitt designed the brand’s Museum Dial, which grew to become Movado’s signature. The sun-ray hands, large dot at the 12 position, and modernist aesthetic of a completely blank face with no numerals at all was a minimalist’s dream. Today, the Movado Museum Dial is used in most of Movado’s collections. The Museum Dial became the first of its kind in the Museum of Modern Art’s collection in New York. To date, Movado appears in no fewer than 20 museums worldwide, further exemplifying this designer’s devotion to and connection with art, artists, and art aficionados. Movado has produced artist series watches with Carmen Herrera, Proenza Schouler, James Rosenquist, Andy Warhol, and many others. While these collectors’ items showcase the range Movado is capable of, Lux Bond & Green favorites with the Museum Dial include the BOLD series, as well as Moda and Amorosa bangle watches. These designs are extremely sleek and as pretty as a bracelet, with a band that integrates perfectly into the face of the watch in color and style.

The meaning of Movado is “always in motion,” which makes perfect sense when applied to the function of wearing a watch and moving about in the world. The manufacturing of Movado timepieces still occurs in Switzerland, though the company has headquarters in New Jersey. The designer’s mastery of Swiss technology shines through in Movado models such as the Series 800, as well as the Heritage series. These watches have numerals and performance meters, including a chronograph, date window, and tachymeter, while never losing their mid-century design appeal. 

Owning a Movado watch makes an elegant statement on any wrist. Visit your nearest authorized retailer of Movado timepieces online or at your most convenient Connecticut or Massachusetts Lux Bond & Green.